Rebuilding voice for a derm-led skincare line.
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Brixx Derma had the credibility: derm-led formulas, ingredient logic, and real product depth. What they needed was a social voice that made all of that feel calm, understandable, and worth coming back to.
Their content had useful information, but it leaned too clinical for the way people actually talk about skin. The brief was to preserve trust while making the brand easier to read, save, and recommend.
We rebuilt the voice around routine, reassurance, and clear ingredient storytelling. Night routine TikToks, product-drop copy, and Telegram community updates worked together so education no longer felt separate from desire.
30K+ Instagram views with 73% from new audiences, plus +500% TikTok view growth and +1,700% TikTok likes growth. The brand became easier to follow because the content finally sounded like care, not a lecture.