Brands we've
grown with.

The Blackpink Singapore concert was weeks away, which meant the content had to feel current immediately. The product was customisable luggage, but the real audience behaviour was self-expression, fandom, and the excitement of preparing for the show.

We treated the luggage as part of the concert ritual rather than a standalone product. The edit language, styling, and pacing were built around fan culture first, so the product could enter the story naturally.

23K+ campaign video views, with the content reaching beyond a typical product post because it entered a moment the audience already cared about.

Their content had useful information, but it leaned too clinical for the way people actually talk about skin. The brief was to preserve trust while making the brand easier to read, save, and recommend.

We rebuilt the voice around routine, reassurance, and clear ingredient storytelling. Night routine TikToks, product-drop copy, and Telegram community updates worked together so education no longer felt separate from desire.

30K+ Instagram views with 73% from new audiences, plus +500% TikTok view growth and +1,700% TikTok likes growth. The brand became easier to follow because the content finally sounded like care, not a lecture.

The brand did not need to explain its history. It needed content that translated that history into today: faster, more styled, more social, and more aligned with how Gen Z and millennials discover fashion.

We moved away from static product framing and built reels around styling, movement, and cultural context. The product stayed present, but the hook came from the feeling of wearing it.

10K+ views across campaigns and a 900%+ audience interaction uplift. The content gave a familiar brand a more current rhythm without losing its fashion identity.

A new menu needed attention, but the tone mattered. The cafe had to look intentional and worth visiting while still feeling familiar to a student audience.

We used close-up sequences, craft-in-motion shots, and clean food pacing to make the menu feel tangible. The copy stayed warm and direct, keeping the focus on good food made well.

1K+ views per video, 92% new audiences reached, and hundreds of interactions. The launch content did its job by turning a menu update into a reason to stop by.

Happy Rei sells pieces parents choose with care, but the strongest proof was already happening at home: children reaching for the same favourites again and again. The ask was to turn that everyday affection into content that felt real, warm, and easy to trust.

We framed the reel as a tiny review session instead of a product showcase. The children led the rhythm, the products stayed tactile and close, and the caption invited other parents into the conversation: which favourite would your little one choose?

A product story that felt like parent-to-parent proof. The reel made Happy Rei's comfort visible through genuine reactions, giving the brand a softer and more believable way to show why the pieces matter beyond how they look.

Math tuition is often sold through grades, but Luminance Learning's real difference is emotional: students are seen, supported, and guided step by step. The content needed to make that care visible before a parent ever sends an enquiry.

We used a direct Q&A format so Mrs Khet could answer the real concerns behind Math learning: fear, weak foundations, and the need for confidence. The pacing stayed clear and human, with social copy that positioned coaching as support, not pressure.

A reel that gives parents a fast read on the teaching philosophy: calm, structured, and student-first. Instead of promising quick fixes, the content shows the trust-building work behind helping students believe in themselves again.

To create short-form video content that positioned Fino as an easy, everyday haircare essential for Gen Z consumers. The content needed to feel natural while highlighting product benefits in a way that was engaging without feeling overly promotional.

We developed a series of UGC-style content concepts built around routine, transformation, product texture, problem-solution storytelling, and "it girl" haircare moments. Each video was crafted to feel casual yet visually polished — making Fino feel desirable and easy to work into any daily routine.