CASE 005 · Coffeeman@NYP
A menu launch for a campus coffee bar.
Package chosen
Content Creation - À La Carte
Coffeeman@NYP, a campus F&B brand, needed a launch story for a new menu inside a campus environment. The content had to feel appetising and polished without making the cafe feel out of reach for the students walking past it every day.
1K+
Views per video
92%
New audiences reached
100s
Of interactions
Find them on
@coffeeman_nyp
The Brief
A new menu needed attention, but the tone mattered. The cafe had to look intentional and worth visiting while still feeling familiar to a student audience.
Our Approach
We used close-up sequences, craft-in-motion shots, and clean food pacing to make the menu feel tangible. The copy stayed warm and direct, keeping the focus on good food made well.
The Result
1K+ views per video, 92% new audiences reached, and hundreds of interactions. The launch content did its job by turning a menu update into a reason to stop by.