Fine Today Singapore (FINO) Case Study

CASE 008 · Fine Today Singapore (FINO)

UGC-led content for an it girl haircare essential.

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Content Creation - The Set

Fine Today Singapore (FINO) is a well-loved Japanese haircare brand known for its premium hair mask and hair oil. We created UGC-led content to introduce FINO in a more relatable, Gen Z-friendly, and lifestyle-driven way across the SEA market.

The Brief

To create short-form video content that positioned Fino as an easy, everyday haircare essential for Gen Z consumers. The content needed to feel natural while highlighting product benefits in a way that was engaging without feeling overly promotional.

Our Approach

We developed a series of UGC-style content concepts built around routine, transformation, product texture, problem-solution storytelling, and "it girl" haircare moments. Each video was crafted to feel casual yet visually polished, making Fino feel desirable and easy to work into any daily routine.

Fine Today Singapore (FINO)

UGC-led content for an it girl haircare essential.

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